Introduction

Traction Marketing is committed to protecting your privacy and handling personal information in a transparent and secure manner.

This Privacy Policy explains how we collect, use, store, and disclose personal information in accordance with:

The Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs)
The General Data Protection Regulation (GDPR), where applicable

This policy applies to information collected through our website, advertising platforms, forms, consultations, and services.

By interacting with us, you acknowledge that your personal information will be handled as described in this policy.

Data Controller

For the purposes of applicable data protection laws, Traction Marketing is the data controller.

Business Name: Traction Marketing
Location: Western Australia, Australia
Email: hello@tractionmarketing.com.au
Phone: 0483 919 992

What Personal Information We Collect

We may collect the following categories of personal information:

Contact details, name, email address, phone number
Business information, business name, website, industry, services offered
Marketing and enquiry information, responses submitted through forms, surveys, or consultations
Technical data, IP address, browser type, device information, pages visited, and referral sources
Usage and interaction data, including interactions with ads, emails, and website content
Payment information, billing details and transaction records where applicable

We do not intentionally collect sensitive personal information unless required and provided with explicit consent.

How We Collect Information

We collect personal information through:

Website contact forms and booking forms
Facebook and Instagram Lead Ads (Instant Forms)
Email, phone, or direct communication
Analytics tools and cookies
Engagement with our advertising, content, or services

When information is collected via third-party platforms, it is also subject to their privacy policies.

Facebook and Third-Party Lead Ads

If you submit information through Facebook or Instagram Lead Ads:

Your information is collected via Meta platforms
Meta may process your data independently in accordance with its own Privacy Policy
We receive the information you choose to submit through the form

Use of Meta Lead Ads is governed by both this Privacy Policy and Meta’s Data Policy.

Legal Bases for Processing (GDPR)

Where GDPR applies, we process personal data on the following legal bases:

Consent, where you have explicitly provided it
Contractual necessity, to deliver services or respond to requests
Legitimate interests, such as improving services, marketing, and business operations
Legal obligations, where required by law

You may withdraw consent at any time.

How We Use Your Information

We use personal information to:

Respond to enquiries and requests
Deliver marketing, consulting, and related services
Book and manage consultations
Communicate service updates and relevant information
Improve our website, ads, and services
Conduct marketing and advertising activities, including retargeting
Meet legal and regulatory requirements

We do not sell personal information.

Disclosure of Personal Information

We may disclose personal information to:

Service providers, such as hosting, CRM, email, analytics, and payment platforms
Advertising and analytics providers, including Meta and Google
Legal or regulatory authorities where required

All third parties are required to handle data securely and lawfully.

International Data Transfers

Your information may be stored or processed outside Australia, including in the European Economic Area or the United States.

Where international transfers occur, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses
Reputable service providers with compliant data protection practices

Data Retention

We retain personal information only for as long as necessary to:

Fulfil the purpose it was collected for
Meet legal, accounting, or regulatory obligations

Typically, enquiry and marketing data is retained for up to 24 months, unless you request deletion earlier or ongoing engagement requires retention.

Data Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

This includes:

Secure servers and access controls
Encryption where appropriate
Limited access to authorised personnel

No method of transmission over the internet is completely secure, and you provide information at your own risk.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

Improve website functionality
Analyse traffic and behaviour
Deliver relevant advertising

You can manage or disable cookies through your browser settings. Disabling cookies may affect website functionality.

Your Rights

Depending on your location, you may have the right to:

Access your personal information
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Withdraw consent for marketing communications
Request data portability where applicable

To exercise these rights, contact us using the details below.

Complaints and Escalation

If you have a complaint about how we handle your personal information, please contact us first so we can attempt to resolve it.

If you are not satisfied, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the effective date noted.

If you have any questions, requests, or concerns regarding this Privacy Policy or your personal information, contact us at:

Traction Marketing
Western Australia, Australia
Email: hello@tractionmarketing.com.au
Phone: 0483 919 992

Effective Date: 21 December 2024